Getting started is never easy!
Gaining followers is a matter of daily hard work and a long-distance race.
But if done right, the results come.
The important thing is to have quality followers who interact, rather than a large number of inactive followers.
Here are some tips to help you start earning them:
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Share:
Share content that is of most interest to your company created by third parties. The percentage should be high compared to your own content, approximately 80%-20%.
Being generous with others will eventually lead to others being generous with us.
If we only talk about what we do, the reach will be much smaller on Twitter.
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Conversation:
As a communication channel, we must promote dialogue with the personal and business accounts that interest us most.
Offer other points of view, ask, answer… A world of possibilities.
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Mentions:
When sharing original content from third parties, good practices must be followed.
One of them is to recognize that the content has ownership. How? By adding @username after the content, for example.
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Create lists:
We have mentioned this before.
They are of great value for selecting content to publish later, and for seeing what influencers in our sector, or our competition , say , for example.
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Advanced Search:
It is an exceptional tool for performing 10 Common Social more specific searches.
We can even save them to repeat the action whenever we need to.
Most companies that want to be on social media rarely strategically consider all the needs that this new activity demands of them.
On many occasions, this lack of planning, or simply some carelessness and lack of attention, have also caused companies that were once doing very well to not achieve the expected results today.
So what is the problem that these companies have on social media?
To be truly honest and at the same time speak clearly about what they are doing wrong, I will have to admit that what I am going to tell you next is nothing new. In fact, it is a topic that has been talked about time and again but which 10 Common Social continues to occur in many (too many) cases.
This is why, by repeating it over and over again, you may be able to ensure that Social Networks for companies do not end up being a waste of time for your business.