Social Restart reflected news and trends from the world of social networks again this year. There was a lot of it this year, so if you’re interested in a cross-section and quick tips, check out the report.
Insight into Generation Z
The great lecture by Jiří Markvart was probably the most inspiring for me from the entire event. The unique style of presentation, radical advice and fun tips perfectly illustrated the main idea of intergenerational perception not only on the networks. One of the tips is also said by Jirka in the video. If you want to address this generation, hire someone who comes from it.
Framing Generation Z
Generation Z is the demographic group of people born chinese overseas america database from the mid-1990s to the early 2000s. This generation follows Generation Y, also known as “millennials.” This is a generation that is starting to become more economically active, so mainstream brands, although their customer base is still elsewhere, must also start to take an interest in them.
Characteristics of this generation
more liberal and open to new ideas
very sensitive to advertising
resistant to front-page advertising
they want to have fun
more sensitive
engagement
How to communicate with Generation Z?
1. Fast and on-trend. TikTok is the dominant estimate of the contribution of icts to the generation of value network among Generation Z, but it’s not enough!
2. The mix should be more diverse. Be agile too. Did you try BeReal a year ago and find that it was going to hell? Just cut it.
3. Don’t build a lovebrand. Zetas are much less loyal than previous generations. Instead of a lovebrand, create love-content and feel free to make fun of yourself and your mistakes (authenticity).
4. Engagement. This can be seen on the profiles of many global brands. Ecology, communities, human rights, etc. In the picture below, how Nike’s approach to communication on Instagram has changed.
5. Zetka prefer authenticity to polished thailand data photos. They don’t care about context or how it looks. Jirka illustrated this with the example of Ryanair or Polish McDonald’s. A beautifully coordinated feed is fun for millennials!
Simply put. Everything that applied to previous generations doesn’t interest or interest the Zeta. And there was much more