Innovate through creativity and utility. Innovation in mobile commerce tends to come from apps with creative and visually appealing features, such as being able to share product photos. However, the tactics that generate the most usage are those that also provide useful information or actions for users, such as being able to find out if a certain product is available at a nearby store.
Mobile commerce will impact the way we interact with our customers and represents a huge opportunity to grow our business. How is your organization preparing for growth in mobile commerce?
Was
Jennifer Polk is a Research Director at Gartner
specializing in digital commerce.The budget allocated to information and communications technologies (ICTs) is mainly the result of the personal effort of the CIO.
Let me explain: The basic problem is that ICTs are typically bahamas phone number data a means, not an end. So the traceability and quantification of how ICTs contribute to obtaining results and generating value, whether public.
Economic is not evident in most cases
On the other hand, the financial and budgetary Gerry Cole areas are not familiar with the real complexity of using technology. So they usually consider it more Denmark Telemarketing Leads of a cost or expense than an asset in which it is worth investing in its creation and, above all, in its maintenance.