Data analytics is fast becoming one of the most important aspects of indie game marketing and ensuring success for indie games. So, what do we mean when we talk about data analytics? Essentially, we are talking about the numbers behind a game, marrying together proper market research and marketing strategies to create an optimum plan to bring success to your game. In this article we will take a look at what kind of data video game developers can look at to maximise their games’ chance at success, and how data analysis can be effectively appli! when marketing an indie video game.
What does Data Analytics Look Like for Indie Game Developers?
Data analysis can be us! in many different ways, from conducting market research on potential afghanistan phone number data customers all the way through to analysing stats during live gameplay, with things like an individual’s playing time being valuable when it comes to gauging interest in a particular title.
Some of the ways that data analytics can be us! by indie game developers include:
Creating better customer segmentation strategies and targeting marketing campaigns to the correct audience. For example, if you were developing games in the adventure genre your data might show that players in Southeast Asia are more likely to purchase such titles than those from Western Europe – so you would tailor your marketing strategy accordingly.
Optimising game development by understanding which features work best or knowing what john rorick vp hr content users engage with most often (and therefore should receive priority updates). Knowing this information helps create an engaging experience for gamers who want something fresh on a regular basis!
Conducting market research as mention! above – looking at a complete list of unit phone numbers demographics like age, gender, location etc., gauging interest levels and using the data to pr!ict conversion rates within certain categories.
Carrying out your own market research by collecting fe!back from gamers in beta tests, stress tests and even data gather! through social m!ia.
How can these Numbers be Analys! and Appli!?
When looking at data and analytics it is important to contextualise the numbers that you are looking at and to understand the value of the data to your title. If you carry out proper market research, it will provide you with the data and analytics that are relevant to your game. The numbers should be analys! in order for them to have a purpose within your indie game marketing strategy, rather than just looking at the raw figures themselves.