For That marketing is only important for large or medium-sized companies? Not at all. It is also essential for small businesses and self-employed people, whether they are craftsmen or freelancers across industries. Without a quality marketing strategy, there is a risk that customers will not find you at all, so you will not sell anything. So what should you focus on?
Start by defining your target audience
One of the cornerstones of a successful business is ebay database knowing your target audience , in other words, the group of customers who are most likely to be interested in your product or service. Members of this group usually have common characteristics, such as similar interests or location, similar age, etc. Only when you know who you want to attract with your advertising or website can you get the most out of your marketing .
How to define your target group ? Analyze which customers engage in conversations with you, visit your social networks, or shop with you.
Set a marketing budget
Before you start promoting your products or services, think about how much money you are willing to spend on marketing activities each month and how many hours you are willing to dedicate to marketing each month. Generally speaking, the smaller your marketing budget, the more time you will need to get in the minds of your customers.
The optimal amount is of course very individual and depends on the industry you operate in, who your customers are, etc. However, to give you an idea, according to a survey by Deloitte, marketing in 2023 accounts for an average of around 13.6% of a company’s total budget .
Create your personal brand
How to sell yourself? Through a personal brand, or how to leverage user-generated content in your product marketing personal brand , under which you can imagine a strategy for building your own marketing personality. Thanks to personal branding, you can turn yourself into an authority in your field or, for example, increase your value on the job market .
How to create a personal brand? First of all, set your goals and based on those goals, think about your overall strategy. Keep in mind that you will attract people best if you are authentic and if you base your personal brand on what you excel at the most .
Go for a simple web presentation
Are you considering setting up a website ? Our answer is a resounding yes. A well-organized website comes with a number of benefits , including helping you attract new customers, promoting your portfolio, and increasing your credibility with potential customers. Having a website will make you appear more professional, and customers will find you more easily.
Set a marketing For budget
According to experts, social networks are a great tool for thailand data selling services and products , both for large companies and small entrepreneurs. Therefore, it is worth paying attention to them. However, keep in mind that successful promotion on social networks is not possible without a well-thought-out and effective strategy .
Before you create social media profiles, clarify what you want to achieve through promotion, which group you are targeting, and how much time you are able to devote to social media.
What social networks should I have a profile on?
Some entrepreneurs believe that it is best to have profiles on as many platforms as possible. However, this is not the case, according to experts, it is better to choose only two to three social networks that you are able to supply with quality content. Will Facebook, LinkedIn or YouTube be the most beneficial for you? Always choose social networks with regard to the target group and the product or service you offer. Let’s take a brief look at the individual platforms.