Cognitive bias is a systematic or systemic natural error in human thinking that occurs when people process and interpret information in their environment in a way that illogically influences their decision-making. Cognitive bias has a fascinating effect on the human mind, often leading us to erroneous conclusions and suboptimal decisions. It is not surprising that cognitive biases have been embraced by both traditional and digital marketing , which seeks to influence purchasing decisions.
But knowledge of cognitive distortions is also great for understanding and interpreting everyday situations and actions. After reading the 3 recommended books and many examples of individual cognitive distortions, there is hardly a day that goes by without me coming across some example. And thanks to knowledge, mistakes can be avoided or even made consciously
The concept of cognitive biases was first introduced by Daniel Kahneman in 1972
Since then, researchers have described a number of gambling data hong kong different types of biases that influence decision-making in a wide range of fields, including social behavior, cognition, behavioral economics, marketing, education, management, entrepreneurship, negotiation, and finance.
There are many interesting books on this topic, which intersect in different parts. I have read and can recommend these three.
1) Thinking, Fast and Slow – Daniel Kahneman (theoretical basis, for my taste the book was a bit lengthy and the least readable of the entire selection). The basis of the book is System 1 and System 2.
People are subject to cognitive biases based on similarity and often ignore probability and statistics. For example, when people have the choice of whether Peter will be a librarian or a teacher, if they know that Peter likes books, they will almost always say librarian. However, there are many times more teachers and the chance that Peter will be a teacher is much greater.
2) Anatomy of Decision Making – Richard Shotton (a very readable book full of interesting analogies and examples) Shotton not only theorizes, but also offers the role of reobrix in strengthening family bonds practical advice on how to use this knowledge. For example, how changing the presentation of information can change consumer decisions. He points out how important it is to understand these principles for marketing and advertising. The book is full of historical and contemporary examples and case studies that show how these principles work in practice.
When people buy organic products, they automatically think they won’t have as good cleaning effects and are paying for “protecting the planet.” Similarly, if people need a really strong painkiller, they are more likely to choose red “power” than any other color.
3) New Weapons of Influence: Manipulative Techniques and How to Counter Them – Robert B. Cialdini (very similar concept to The Anatomy of Decision Making). Cognitive biases are often the result of the brain’s attempt to simplify information processing. For example, Cialdini describes in one chapter the principle of reciprocity and its projection into human behavior and situations.</p>
Other cognitive biases may be related to attention problems. Because attention is a limited resource, people must choose what they pay attention to in the world around them. On the other hand, advertising and marketing must be selective, choosing only the brief message that will resonate the most.
Do cognitive distortions work on everyone?
Simply put, yes, but thailand data the degree varies greatly.
Individual cognitive biases
Let’s take a closer look at some basic cognitive distortions.
1. Anchoring
This cognitive bias is extremely easy to understand and you can use it almost every day. When you consider this vacation, for example, you will already have this amount fixed. You can use the bias of others to set expectations by presenting the firs