By default, Google Analytics only shows us the time spent on a page when a visitor has visited two or more pages, creating an average of those viewed from the second page onwards.
In terms of SEO and Content Marketing (which are so closely linked today) this is a point where we can improve.
How can this be achieved? For example, by introducing javascript codes that indicate that a visit is no longer considered a bounce after a certain number of seconds.
We must always take into account our type of site and the objectives we have.
It is not about considering that it is not a bounce after 2 seconds and boasting about it, but why not do so when the visit has been on the website for a minute and a half, for example?
Example of SEO traffic quality on the web
Something I personally always like to say when evaluating and measuring web traffic is that weak user engagement doesn’t always mean poor quality traffic.
Having clarified this, I also want korea email list to say that commitment cannot be understood as a guarantee of high conversion.
Let’s suppose that we are a company that monitors actions on social networks , and we analyze the time on the page.
Now let’s imagine that the tool starts to become popular and as a result, many Community Managers start using it, spending a lot of their time on the web to measure and analyze the results.
Google Analytics will report a strong SEO traffic through user participation on the website, as well as high traffic, but since the users who visit our website are Community Managers and not really our potential clients, the tool will not help us much to get them, even if the what caught my attention? traffic is organic and high.
That is why, when we stop to analyze traffic, we have to do so by first identifying who we consider to be a profitable user, meaning that person who leads to conversions and/or transactions.
What are multi-channel funnels?
The multi-channel attribution SEO traffic through model, also known as the multi-channel funnel, is one of my favorite topics in Web Analytics.
The multi-channel funnel forces phone database you to be a very rational person, to think a lot and to try different techniques.
In turn, it is something that requires a deep understanding of the business model of the client we are dealing with and how the different marketing channels work together to create sales and conversions.
So before we dive into measuring SEO traffic, let’s get a general understanding of it.
The multi-channel attribution model goes far beyond Google Analytics, it is a much broader topic than we think, but in this post we are going to focus on Analytics and, as I have already mentioned, on the organic part of SEO web traffic .
Before we go deeper, there are a few topics I’d like to cover, such as types of reports and types of interactions.