At Motion10, the shrinkage of the database after the marketing database introduction of the GDPR was not too bad. Erwin tells us that they sent a number of opt-in mailings to different segments of their marketing lists. In addition, a small awareness campaign was carried out via social media, among other things. They did not take any special action.
What they have noticed at Motion10 is that the list of approachable contacts grows much less quickly. One of the main goals of the marketing department is to deliver a certain number of leads to Sales.
Impact on Motion10’s marketing database
“These leads come from, among other things, the pakistan phone number library marketing lists with people we are in contact with from marketing. The database is currently growing less quickly, but the organization is still growing. That is why Sales has to make more deals and we have to having incomplete and poorly optimized profiles deliver more leads. If there is a period in which it is more difficult to achieve an important KPI, such as your target for the number of leads, that is difficult,” Erwin explains.
Internal communication at Motion10 marketing database
Within Motion10, colleagues first sat together so that everyone had a clear picture of what the GDPR entailed, in order to then arrive at a shared vision. Discussions were then held with a legal partner. “I think you should also have your own opinion about it. It is not only a legal issue, but germany business directory also an ethical issue. You have to ask yourself how you actually want to deal with customer data.”
Motion10 eventually made a plan and tested it with their legal partner. This way they were assured that they were not taking any unnecessary risks.
After the joint discussions, another department went through the entire organization with a broom. They tackled everything that the GDPR affects, such as processes, systems and all data. They also registered how Motion10 deals with it, in a ‘GDPR register’.