Google Analytics 4 Opens New Possibilities Debug View . A debugging tool built directly into GA4. It allows you to instantly check the counter operation and event settings, after activating the debug mode on your device according to the accurate mobile phone number list instructions in the GA4 interface. The tool provides a chronology of register events, conversions, and user properties:
by seconds (last 60 seconds)
by minute (last 30 minutes)
summary of key events (last half hour)
Google Analytics 4 Opens New Possibilities
The advantage of Debug View over the Real-Time report is that it displays all record events and user properties (even if they are not yet mark as conversions) and the information appears without delay. You can also view the properties of the event of interest by clicking on it.
Machine learning and conversion aldoneris web developer/engineer forecasting . GA4 has learn to forecast the probability of conversions and audience churn. To train forecast models, you ne to accumulate a sufficient amount of data: over the past 28 days, there must be at least 1,000 users who meet the criteria, and the same number of users who do not meet the condition. With e-commerce configur, you can also forecast the probability and amount of purchases. The data can be us both to create audience segments for advertising in Google Ads and to analyze trends through the Research tool.
Integration with YouTube
Extremely useful functionality for companies that have the ability to launch advertising on YouTube. Now you can evaluate the effectiveness of video advertising by view-through conversions. That is, if a user watch at least 10 seconds mobile list of an advertising video on YouTube, and then within 3 days went to the site and made some conversion, you will be able to see this in GA4. Conversions will be count even if the user us different devices when watching the video and going to the site or application, but was authoriz from the same account.
Integration with BigQuery. Previously, this functionality was only available to users of the paid version of Google Analytics 360. The new version of Analytics allows you to quickly set up a connection between GA4 and BigQuery, which allows all users of the service to automatically collect statistics in the database, thereby preserving raw data about users and events.
Set up a new analytics system and discover new possibilities with Google Analytics 4. Take advantage of professional GA4 setup services from Ingate or useBasic setup instructionsfrom our partners FAIR BI.