- Viral content works well here. Everything that a person’s friends note, he sees in his feed. If a user likes a post, his friends will see it, and so on. The main thing is to be able to create such content.
- Targeted advertising works well. Having a Facebook page allows you to launch advertising on Instagram. It is relatively inexpensive if you set it up correctly.
- Excellent tools for promotion and analytics.
- Services are sold better here. Why? Because text content and video are important, not visuals. Photos of products can quickly get lost in the feed, while a post with native advertising is easier to go viral and reach the top.
You can sell on Facebook with different average checks. If you gather the right audience, you can find buyers for courses for $300 (even during a crisis), and for children’s goods with a total check of $100 – $200.
A universal sales platform. Instagram is loved by people email data aged 18 to 34. There are more girls, but there are also enough men. Therefore, you can sell products from different categories and in any price ranges here. What is more important is not the product, but the ability to communicate. Therefore, in addition to visuals and cool texts, devote time to high-quality communication in Direct and comments. Try to do without “answered in Direct” to a question about the price (this is annoying, does not provide an understanding of your pricing policy). To do this, it is important to clearly write scripts and teach managers to handle objections.
So, in the end, what is better to sell through Instagram? Basically, everything that looks good. Here they sell beautiful pictures and the atmosphere that is created with their help. Therefore, the platform is ideal for the implementation of:
- clothes;
- books;
- flowers;
- coffee;
- home workout products;
- entertainment products (painting by numbers, preparing for publicity knitting tools, puzzles, etc.);
- services and tools for promotion (templates for social networks, resumes, landing page development);
- baby products (there are a lot of young mothers here);
- food products, etc.
Here you can even sell well on the B2B market. Of course, if you do not have a metalworking plant or yacht manufacturing. Instagram is not suitable for such complex and large markets. But even apartments, houses and cottage villages are sold well through this platform.
The social network is suitable for businesses with a large average check. In general, you can sell something on Instagram for 100 rubles and for 100,000 rubles.
In the CIS, the social network is not very popular and is cyprus business directory more associated with inspiration, searching for references than with sales and business. But it can become an excellent platform for sales under one important condition – you make content in English (or are ready to translate for Pinterest) and you have a target audience abroad. On Pinterest, CIS residents can sell: