How to identify customer pain points

Many brands make a common mistake with their content strategy: assuming that high traffic will automatically lead to high conversions. Unfortunately, this isn’t the case.

Many potential customers may click on a site, only to realize it’s irrelevant and click away, resulting in a high bounce rate and low conversions. To capture their attention, you need to create relevant and engaging content, and this can be achieved through pain-point SEO.

What is pain point SEO?

Pain point SEO is a conversion-oriented content recent mobile phone number data creation strategy. It emphasizes solution-based content that addresses customer pain points—the problems they face.

This means that any content created is designed to provide answers, solutions, or help to these problems, and the keywords targeted are usually those that search for something specific.

Using long-tail keywords for pain point SEO

One of the defining characteristics of SEO for pain points is the use of long-tail keywords (keyword searches with three or more words).

Using long-tail keywords for pain-point SEO](image1.jpg) (Source: ahrefs )

The image above highlights two key points about searches.

1. Long-tail searches are more specific and therefore more intent-driven.
2. The vast majority of searches performed are long-tail, and they number in the billions.

Intent-driven searches are almost always going to be long-tail keywords. Typically, ‘head’ and ‘middle’ keywords are used to cpa email list find something they already know, such as a brand name.

Let’s say you’ve started a small business and how much pain is the lead experiencing are struggling to sell. That would count as your “pain point.” You might start by Googling “sales ideas” and get a wide variety of articles, but none of them will specifically help you find a solution. The next search is ” lead generation strategies .” By being more specific. you get results that help you. Tand those results might even lead you to sign up for an email list or purchase some relevant software.

Now that we know what pain point SEO is and why long-tail keywords are so important, how can we figure out what customers’ pain points are so we can target them?