The technological revolution brought about by artificial intelligence has boosted the use of AI for social media analysis , which has proven to be an effective solution for numerous business and personal tasks. At Econsultoria, a digital marketing agency , we are familiar with these tools and their positive impact.
Today, it’s possible to segment a specific audience , predict their needs , and measure the effectiveness of campaigns in real time thanks to AI. These tasks are essential for improving brand positioning and achieving higher conversions and profits. Below, we present some of the most important tools for social media analysis.
Best AI Tools for Social Media Analysis
Each of the tools we’ll mention provides significant list to data time savings and greater measurement accuracy, which translates into more successful campaigns. Let’s take a look at what they consist of:
Brand24
Brand24 is a social media monitoring tool that offers a 14-day free trial. It allows you to monitor mentions on various platforms such as Facebook, X (formerly Twitter), and Instagram, among others. It also offers real-time sentiment analysis, making it easier to understand how users perceive a brand.
Keyhole
Also known as “keyhole,” Keyhole is used to monitor various platforms such as TikTok, Facebook, Instagram, and X. It offers real-time analysis of a profile’s growth and allows you to monitor the performance of marketing campaigns, helping you measure the effectiveness of your strategies.
Hootsuite
In addition to managing your social media, Hootsuite allows you to accurately analyze your posts. Through its dashboard, you can interact with other platforms without switching interfaces, facilitating real-time interaction management and optimizing your workflow.
Sprout Social
One of Sprout Social ‘s best features is its ability to helida cahu general manager analyze user sentiment in real time , allowing you to compare a brand’s presence with that of its competitors. This helps you identify what type of content resonates best with your audience, making it easier to make necessary adjustments to your marketing campaigns.
Mention
Mention is a highly valued tool for its ability to chile business directory accurately track social media mentions in real time. It also offers publishing and analytics features that improve online brand management, facilitating the monitoring and optimization of strategies.
Awario
Awario tracks mentions across multiple platforms and allows you to analyze user sentiment. It also helps you discover potential influencers for your brand, making it an accessible option for those just starting out in the world of digital marketing.