Small businesses are also on the email marketing bandwagon, with 64.1% of them using it to connect with their customers. For ecommerce businesses, every $1 spent on email marketing can chinese overseas australia data return up to $36 more than paid advertising and SEO combined.
Here’s why email address collection should be on your to-do list:
- Reach your target audience: People you sign up for your mailing list are interested in your offerings, making it easier to connect with potential customers.
- Build Meaningful Connections: Sharing valuable content and updates in your email marketing campaigns helps you build strong relationships with your audience.
- Promote Exclusive Offers: Share special offers, exclusive discounts, and early access to new products with your newsletter subscribers to make them feel appreciated and special.
- Generate Website Traffic: Sending emails with links to your website can bring in more visitors, increasing your web presence and potential sales.
- Gather actionable insights: Tracking how people respond to your emails lets you understand what works and what doesn’t, helping you improve your marketing strategy.
Remember, the more email addresses you collect, the cyprus business directory more likely you are to convert potential customers into loyal customers. So, keep working on your email collection efforts!
You can also like:
- How to Create a Mailing List from Scratch: The Complete Guide
- How to Grow Your Email List: 21 Great Tips for 2024
How do I collect email addresses on my website?
To collect email addresses, you need one or more forms on Integration and customization in HubSpot your website where interested consumers can sign up for your email campaign. For example, the lifestyle blog Apartment Therapy uses an exit popup to invite users to sign up for their daily emails.