As mentione above, segmenting your Categorize your email database into different segments. email list serves as an effective marketing strategy and plays a vital role in significantly improving your results. Now that we know how important it is to classify your email database into different segments, let’s dive into the details of what email segmentation is and how it works.
Email List Segmentation
An email segmentation strategy uses a specific set of criteria to categorize your email list subscribers into smaller subcategories. This tactic is bulgaria phone number data also known as personalize marketing and plays a vital role in providing subscribers with relevant and personalize content and offers base on their preferences. You can segment your subscribers into smaller groups base on several criteria, including but not limite to location, interests, age, purchase history, or gender, etc.
Benefits of Email Segmentation
Email segmentation can not only help you increase engagement and conversion rates, but also reduce unsubscribe rates by providing subscribers with personalize, relevant, and timely content and offers using list segmentation. An effective email segmentation strategy will prevent your subscribers from not opening, reading, or clicking on your emails, as the vast majority of them actually look forward to receiving targete and personalize content a person wants to be left from their favorite brands.
For example, marketers have been
Observed to increase conversion rates by 355% through email segmentation, while revenue also increase by 781%. Moreover, according to a Hubspot analysis that covere over 100,000 emails, the average click-through rate (CTR) for segmented lists was 12% higher than for a single unsegmente list.
Ten Ways to Segment Your Email List
Depending on the nature of the products or services you offer and the characteristics of your target audience, there are several ways to segment your email list and deliver the right content to the right audience at the right time and place. Some of these ways are liste below:
- Legal Address : If you are hosting an in-person event in a specific region, you can either focus only on subscribers living in that specific region, or make it a rule not to send promotional emails to subscribers living in countries you cannot ship to.
- Automotive : B2B marketers who work with customers across industries can increase response rates by sending industry-specific content, offers, and use cases to their target audience.
- Job Titles : Email recipients with material datamaterial data different job titles within the company will likely have different priorities as well. B2B marketers can easily increase engagement by appealing to a specific set of priorities and preferences for each audience segment.
- Company Size : The number of employees working for an organization tells you a lot about its needs and budget constraints. For example, an organization with a limite number of employees may not be in a financial position to go all out, even having to buy some essential office supplies, while an organization with a large number of employees may be able to afford something even better than the standard package. This information will help you understand which products and offers will best suit the specific needs and budget constraints of each recipient of your emails. Consequently, you will be able to make the right offers to the right audience.