However, simply creating content isn’t enough. If we want to see results, it’s necessary to build a content marketing strategy , and this definitely includes a content audit.
In this post, we’ll explain what a content aud is, its objective, the steps required to carry it out, and the HubSpot tools that will help you.
What is a content audit? Content Audit What It
Essentially, it’s like taking an inventory, but overseas data instead of inventorying products, we inventory content.
It tells us what content we’ve generated, where it is, when it was published (or will be published), and how it’s developed. It helps us identify potential “content gaps ,” that is, content that hasn’t yet been created but could cover strategic topics for our business.
The audit should include all the content we’ve created: blog posts, ebooks, videos, webinars, press releases, etc.
Although it may seem like a simple task at first glance, it isn’t. Collecting and analyzing all the content generated is arduous and meticulous work.
Why should you perform a content audit?
Content Audit: What It Is and It’s the only way to know how your content marketing strategy is working . Furthermore, a good content audit means having a much more measurable and understandable strategy .
A content audit will help us make decisions regarding future strategies, whether for lead generation or customer loyalty. Unifying everything into a germany business directory single content strategy will allow us to establish actionable goals for the entire company, involving not only the Marketing team but also sales and even service teams.
What are the objectives of a content audit?
- Optimize your content strategy to increase traffic, lead generation, loyalty, and more.
- Improve SEO.
- What content does your audience prefer?
- Organize and store content in one place.
- Differentiate between high- and low-performing content.
- A source of inspiration for new content. (Whatever works, recycle it!)
- Delete outdated content or take the getting an outside perspective opportunity to update those old posts that are still relevant with a little tweaking.
- Research your competition and search results.
- Analyze metrics such as traffic and conversion rates.
- Identify potential bottlenecks between marketing and sales