Year after year we see how people start talking about the Black Friday campaign earlier and earlier, whether about promotions or in general. In a survey of more than 4,000 consumers around the world, we discovered that 93% demand information about Black Friday some time in advance, 53% up to fifteen days before, and 28% up to a month before the big day.
So the best time to launch a Black Friday marketing campaign is usually between 2 and 4 weeks before the expected weekend. But how far can you go? If you start talking about Black Friday too early, you could be mocked on social media, so it’s important to find a balance.
Here are some tips
help you launch your Black Friday marketing campaign at the right time.
1.
As Christmas is approaching, many consumers see Black Israel Phone Number List Friday as an opportunity to do most of their holiday shopping. After all, it’s a great time to get good deals, but not everyone prepares so far in advance for the holidays.
The ideal is to review customer information to better understand their habits. Then, we divide it into groups taking into account those who will respond best to the first Black Friday campaigns.
Design your offers tailored to each client
In addition to knowing which customers will respond positively to early Black Friday-related news, you need to understand each customer’s needs. What are they looking for? What do they usually buy?
Consumers buy more during Black Friday. They s referring to your Argentina Phone Number List business witmay even look at brands that don’t usually catch their attention. Therefore, it is important to give them the experience they are looking for when they come to you.
