From hospitality to SAP Academy
How long have you been working at Paddls? I started at Paddls at the end of June 2018, so a […]
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Adverse consequences of the GDPR legislation
In addition to the slower growth of the marketing database, Motion10 also noticed a dip in two important marketing goals
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What impact does the GDPR legislation have on your marketing database?
At Motion10, the shrinkage of the database after the marketing database introduction of the GDPR was not too bad. Erwin
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How to create your optimal sales funnel
It seems symptomatic for many sales-oriented optimal sales funnel organizations, both inside and outside the ICT sector. The cause? You
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How much pain is the lead experiencing
T – Timeframe Within what timeframe does the person you are speaking to plan to realize a solution to their
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Pim at New Business Radio
In recent years, we have asked Marketers in the ICT sector where their priorities lie in terms of hours and
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A call script provides focus and prepares
A disadvantage of a call script is that you limit a focus and prepares Marketeer. The Marketeer who calls can
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A B2B call script for a tight and structured conversation
Every telephone acquisition is different. Are you calling from a client or from your own company? Are you calling with
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Purpose Driven Leadership
ROI from your event participation Think in advance not only about your presence during the Purpose Driven event, but also
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Via cold calling in 6 steps to an appointment
Every conversation is different, especially in B2B. Having a good conversation is therefore not a trick but a skill in
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Map promising leads with BANT criteria
Not everyone who downloads your whitepaper, visits an event or follows a webinar is ready to become a customer. Some
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4 interesting facts about Project Restart 2023
Since I’m writing this Project Restart report from a certain distance, I’ll mention here the things that really stuck in
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How to build a B2B marketing strategy?
B2C marketing strategies and sub-tactics fail in B2B. Certainly not all of them – but most do. This is simply
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How much is AI changing digital marketing?
AI Restart is a response to the biggest change in digital marketing in recent years. The response to change is
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5 reasons why every large e-shop should have it
Social Restart reflected news and trends from the world of social networks again this year. There was a lot of