Inbound marketing is not just attraction marketing
It is about nurturing our current clients and our prospects or leads with high-value content that encourages them to buy again in […]
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Email is absolutely fundamental in inbound marketing
Inbound marketing is a marketing method based on being found by customers. Inbound marketing uses content marketing methods as well
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What is inbound marketing
We start measuring with a basic concept: organic traffic not only helps conversions that end up directly in it, but it also
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SEO traffic through Multichannel Funnels
By default, Google Analytics only shows us the time spent on a page when a visitor has visited two or
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What is web analytics in SEO and why do we need it
If you have a business with a physical presence where you serve your clients and offer services and products, this
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Facebook Adds at your fingertips
From a fan page you can create campaigns and make targeted ads to promote your business. ➠ Multipurpose management Only
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How to Create a Winning Facebook Page for Business
Creating a Fan Page, or in other words, creating a Facebook page for companies, is a fairly easy task and
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You don’t study your competitors’ moves and strategies
Continuing with the previous point, if I do not minimally personalize the language I use on each social network and
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Posting exactly the same thing at the same time on all social networks
That is why, if we do not offer some differentiating point or an extra touch of quality to our audience,
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Having incomplete and poorly optimized profiles
You wouldn’t show up to a client without clothes on, would you? So why do you greet your potential customers
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Developing a business idea: Your path to your own business
Do you want to develop your own business idea? You probably already have one or two ideas circling in the
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Conversion Rate: Definition, Importance and Calculation (2025)
Business administration knows several hundred so-called key performance indicators ( KPIs ). These are metrics that can be used to measure progress,
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What is B2B Marketing? Strategies and Trends (2025)
Marketing is an essential function of any business, regardless of whether potential customers are individuals or other companies. But B2B giants
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Omnichannel Commerce: Definition, Benefits and Strategy
Omnichannel commerce, also known as omnichannel retail. Is a sales strategy that uses multiple channels to attract customers and generate
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Benefits of Good Customer Service: The Ultimate Guide
There are few things that impact your business (both positively and negatively) as much as customer service. A great experience