The third point is to understand the evaluation axis of core updates. Check the search rankings for keywords that have decreased the number of clicks, identify the differences between the top sites and your own site, and analyze.What is missing and what has had an impact? We analyze the top sites from the following three perspectives. Core update evaluation EEAT measures Content richness and originality Completeness of internal measures . These are the points that are emphasized in modern SEO measures. First, let’s consider whether there is anything that can be improved from this perspective.
Major Google algorithm updates
Allows high-quality websites to be displayed higher in search results. Before the Phone Number List Panda update was implemented. If you had a large amount of content. You tended to get hits and rank higher in searches even if you didn’t have much content. For example, search results were showing up websites with low-quality content. Such as automatically generated content or content that had been copied without permission. In other words, methods such as word salad were widespread. Therefore, Google decided to evaluate websites that provide useful content in a way that is relevant to users. With the Panda update, we decided to lower the ratings of low-quality websites for the benefit of our users.
The freshness update is an update
The freshness update is an update that allows the latest information to be displayed higher in search results for keywords that are considered to require the latest information. The latest information displayed at the top is the latest events such as news, hot topics, and regularly held events such as elections and the Olympics. In addition, Google uses algorithms to determine keywords for which users are likely seeking new information, such as various survey results for products that are updated at regular intervals, such as the iPhone.
