It’s no surprise that growing competition between hotels and online travel agencies is driving a profound overhaul of hotel digital strategies.
According to Google ‘s latest report for Latin
America , 51% of travelers continue researching after booking, and 28% have yet to start planning their next trip. This highlights the importance of being present at every stage of trip planning, which can last up to a month. This is because 48% of europe cell phone number list travelers book accommodations and activities between two and seven days before departure. Additionally, post-sales service is crucial, as 1 in 10 people cancel and rebook their trip.
Source: Google for Latin America
Despite these challenges for the hotel community , direct bookings have remain steady, highlighting travelers’ growing preference for personaliz offers and direct connections with hotels. The integration of artificial intelligence into digital marketing strategies has proven crucial, increasing hotels’ direct revenue through platforms like Google’s Performance Max and Meta’s Advantage+, which have significantly optimiz the effectiveness of advertising campaigns.
This adaptation not only benefits large chains but also enables independent hotels to compete more effectively in today’s digital market. Now, google ads agencies in atlanta georgia with this context explain, I’ll share the most popular platforms for digital advertising:
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Google Ads
This platform is essential for hotels looking to capture direct traffic through online advertising campaigns. Google Ads allows hotels to appear in relevant search results for terms such as “hotels in [city],” “lodging in [destination],” and more.
With advanc tools like Performance Max , china numbers Google will allow you to maximize ad visibility across different networks and formats, optimiz by artificial intelligence models. This will not only help you increase and drive direct bookings, but also improve your return on ad spend by driving high-intent traffic to hotel websites.