SEO strategies are constantly evolving, and trends come and go at ever-shorter intervals. Do you know these In this article, we’d like to highlight six SEO trends for the current and coming year. Google is also reacting to these trends , so these changes can also be crucial for your ranking.
Voice Search
The advancement of digitalization and constantly improving france phone number library technologies are influencing the way people use search engines. The number of users of mobile devices for entertainment, information, and work purposes is continuously increasing. Furthermore, many people tend to use the voice recognition function of search engines.
As the name suggests, voice search refers to the practice of performing a search by speaking the search terms instead of having to type them on the keyboard.
A survey conducted by uberall shows that more than 20 percent of Germans use voice search weekly. 60 percent of private individuals surveyed see voice search as a future-proof technology.
At the same time, only 4.55 percent of the 10,000 companies surveyed stated affiliate marketing kpis that they had optimized their online presence for voice search. Own illustration. Source: uberall.com
Most voice searches are specific and based on specific geographic locations. Do you know these Therefore, providing your address and location is essential. Local SEO plays a major role here. Furthermore, simple answer structures such as bullet points and list formats increase your chances of ranking well.
2. Influencer SEO
The trend is moving toward influencer marketing. Studies show that approximately 17 percent of large companies allocate more than 50 percent of their total marketing budget to influencers for SEO. The importance of influencer marketing is therefore easy to understand.
The trend is particularly evident among brands in the beauty, fashion, travel, lifestyle and e-commerce sectors.
This form of SEO can be considered a hybrid of inbound and outbound marketing. Traditional outbound advertising is delivered quickly and repetitively, resulting in sensory overload for recipients. It triggers a sense of rejection rather christmas island businesses directory than stimulating interest and creating a desire to buy. What the audience wants is real information from authoritative sources. Reviews from reputable influencers are considered valued and trustworthy.
But where does inbound marketing come into play?
Partnerships with influencers increase your online visibility and generate traffic to your website. The backlinks you receive from influencers’ websites reinforce your authority with Google and support your SEO efforts. Influencer marketing is often associated with high costs, but if implemented correctly, it can skyrocket your traffic.