Everyone knows that you can and should sell on social networks. But not everyone can understand the specifics of each platform’s audience, content consumption habits, promotion tools, and budgets.
Whatever your business: a children’s toy store or a cleaning service, there is a specific social network for everyone. In the article, we share our experience, what to pay attention to when choosing, what are the nuances and features of promotion on social networks VKontakte, TikTok, Facebook, Instagram and Pinterest.
VKontakte
On the VKontakte social network, you can sell both overseas data inexpensive goods from 300 to 1,000 rubles, and complex products from 100,000 rubles and up. It is worth considering that a significant part of the social network’s audience is young people aged 18 to 30 who are ready to sell their services inexpensively. Often these are beginners or those who are learning some skill – designers, copywriters, SMM specialists. For them, this is an excellent platform to start.
We do not recommend selling luxury goods. Of course, you can try, but in most cases, people are not ready to buy them on this platform.
On VKontakte, it is good to sell things with a small check, but for a large audience. For example, clothes (both children’s and adults), accessories, toys, dishes. Visual style and skillful use of various tools for promotion and audience involvement are important.
TikTok
The TikTok social network, although developing very preparing for publicity quickly and gaining popularity among bloggers, is not yet very suitable for sales. Therefore, we recommend considering this platform to increase brand awareness.
From TikTok, people are great at switching to other platforms, for example, Instagram or a website. Therefore, the social network can be considered as an additional source of traffic. Another option is to cooperate with TikTok bloggers for a percentage of sales on their channel. The link to the goods and products can be placed under the video or in the profile description.
If you are not ready to make creative, youth videos, TikTok is not for you. If you do not have the financial and time resources for cyprus business directory videos, TikTok is not for you. But if you have all this, you can definitely try. Here’s what is important to know about the tools for promotion in TikTok:
- Videos with storytelling and “yellow” bullet points work great.
- There are donations on live broadcasts. But the platform takes 20% as a commission.
- It is important to participate in challenges. TikTok is built on challenges. If you are not ready for this, it is better not to start working.
- You can organize mutual PR. It works here, unlike Instagram.
It is difficult to determine the exact amount of the average check. But you can try selling cosmetics, clothes, designer items. Something with a small average check and something that is bought impulsively, since most of the audience are schoolchildren and students with a small income.