16. Create email drip campaigns to engage all your new mailing list subscribers
Email collection is not the end of the story. After you have collected emails from your target audience, you need to engage them with content.
Think of this as your second date. If you are no longer student data charming, funny, witty, warm, or kind, your date will probably turn down a third.
Email drip campaigns set you up for success right from the start. You have a series of emails that you want to send to new subscribers on a regular basis, like once a week. After that series, you can “promote” your subscribers to a new drip marketing campaign that nurtures them through the funnel.
Automating your email drip marketing campaigns makes them even more indispensable. After all, you have a lot more to do for your business than write emails all day.
17. Optimize your registration forms for mobile users
Optimizing your signup forms for mobile users is key to effective email collection.
Did you know that around 96.3% of global users access the Internet fax marketing via mobile phones and 94% do so via smartphones? That’s a huge audience!
Image via Statista
If your forms are mobile-friendly, people will easily sign up for your email list on the go. A seamless mobile experience makes it a breeze for users to sign up for your email list, increasing conversion rates.
Just make sure your forms load quickly and are easy to use.
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Collecting emails from different visitors
The average website conversion rate across all industries is 2.6% and 2.5-3% for e-commerce businesses. With email collection strategies, you can collect emails from various website visitors to grow your email list and increase conversions.
Here’s how: