AI Restart is a response to the biggest change in digital marketing in recent years. The response to change is always twofold – resistance or adaptation. It is the people who want to adapt and take advantage of this technological progress who gathered at AI Restart. What did the conference offer?
The wolves are coming. They’re changing jobs for all of us.
The first and perhaps the best talk was by Petr Koubský. The chinese overseas asia database introduction of the talk put into context the basic principles of AI, machine learning (ML) and large language models (LLM). If you still don’t know how large language models work, look it up. It takes two minutes and you will find out that it is a really simple principle and the key is a lot of food and data for these models.
This lecture was really good for a basic understanding of AI. Petr also says without much ado that AI will put all his fellow journalists and copywriters out of work, who will be mediocre and will not use AI.
It will cost you time in the beginning, which you have to earn.
Marek Šimkovský said that the implementation of AI currently increases the workload, but in the future this investment and effort will certainly pay off.
Marek presented his approach to implementing AI in companies, where he recommends setting ground rules for the use of AI, but otherwise giving teams a free hand. According to him, it is important not to ban AI, but rather to set rules and allow people to experiment and play with this technology. Marek also mentioned the difficulties associated with introducing AI into companies, because people are often afraid of change and have established procedures that they do not want to introduce new elements into, as it would delay their work.
E-mailing as an ideal place for AI
Daniel Nytra presented the use of AI for personalization, prediction versus the functions support and enabling of the organization’s processes and automation of companies’ email campaigns. He showed that AI is becoming an integral part of a wide range of tools, including those we already use in our daily work. His presentation entitled “AI + e-shop + e-mailing” presented the introduction of AI into e-mailing using PPA (Personalization, Prediction, Automation). Daniel demonstrated an interesting use, where Chat GPT identifies the problems of the target group directly in the tool interface.
Focus on the essentials and save time
Anna Bohoněk introduced her personal arsenal of AI tools that she uses to streamline her work. Her favorite tools include ChatGPT plugins, meeting note-taking apps, and other integrated tools for easy information transfer. If you’re one of those people who frantically jot down notes during meetings and don’t focus on the other party’s feelings, Anna presents an option for how to do that.
AI is playing a key role in sales and marketing. With tools like Otter.ai, salespeople can give their full attention to clients during meetings while AI takes care of the notes.
This means that AI increases the efficiency of sales processes thailand data nd frees up time for human tasks, such as building relationships and developing company culture. If you are looking for ways to use AI in your company, Anna Bohoněk offers great tips and tools. In the presentation on the practical use of ChatGPT and automation in the daily life of a salesperson, you will find specific advice and instructions. It was an inspiring lecture on how applications can help in communicating with clients and the team, and Anna shared useful tips not only for salespeople.