Don’t underestimate the potential of segmenting and personalizing your audience, as both techniques will offer you enormous advantages over other marketing channels.
Personalization
The effectiveness of SMS marketing campaigns is greater when the initiatives do not appear random. A good platform will allow you to extract data from your list (such as the customer’s name, date of birth, location, and even favorite products) to use in your content.
By addressing the customer by name, you will immediately give them Croatia Phone Number List peace of mind and, in addition, you will forge a more personal relationship with them that will help improve loyalty to your brand. , you should keep in mind that recipients are more likely to respond to a personalized message.
Segmentation and personalization
Currently, many brands rely on influencers to develop their marketing initiatives. Using personalization to send influencer-inspired content is a foolproof strategy. Imagine how a customer might feel when Germany Phone Number receiving a personalized message from their favorite influencer.
Taking advantage of featured dates and corresponding locations will also allow you to target the customer on their birthday, at an event, or if they pass by a store.
