The report “Online Shipping Scenario 2023” published by Packlink details that inflation in Spain will impact the growth of ecommerce, increasing its turnover by €7.9 billion this year. This is in contrast to the sales volume in this country, which will fall by 2.5% according to the same analysis. The study also revealed that, faced with rising prices, 76% of Spaniards plan to change their consumption habits. Likewise, 58% indicated that they will make purchases of strictly necessary products.
How will consumption by categories
Maintained in Spanish ecommerce? Regarding consumption by category in Spanish ecommerce, the Packlink report found that consumers say they will maintain their usual consumption of games and books (31%) and health and beauty (26%). On the other hand, the Spaniards surveyed said Taiwan Phone Number Data they plan to cut their budget on clothing (22%) and DIY products (22%). Another aspect to highlight is that the lowest incomes will be the most affected by this spending containment. While high-income consumers will also be affected by the economic situation, since 61% of them have planned to cut their spending in 2023. Along these lines, 57% of consumers have pointed to inflation as their main concern for 2023.
How will inflation affect Spanish ecommerce sellers?
Knowing the forecasts of the International Monetary Fund (IMF) that calculate the increase in prices for this year at 3.7%. anus. 80% of Spanish ecommerce sellers UAE Phone Number List consider that they will have to raise prices this year. Being that 40% of these consider that the increase in costs will be the main challenge for 2023. Regarding SMEs, 80% trust that the volume of orders will be equal to or higher than that of 2022. In this sector, even a third of merchants have predicted that their sales will increase by more than 10%. For Noelia Lázaro, Marketing Director of Packlink, “although consumers have reduced their purchasing volume, we are increasingly opting for a more selective consumption model.
