First of all, and before going into some specific tools, I would like to explain what they have in common:
- They are designed to manage all phases of inbound marketing.
- They are not usually cheap.
- They allow you to not only belgium email list create content, but also perform lead scoring and lead nurturing.
- Its presentation is usually aimed at something like ‘the comprehensive tool for your marketing’.
At this point, I should clarify that there are
other tools on the market that offer some of the functionalities of inbound tools, but not all of them.
For me, they would not fall within the concept of inbound marketing tools.
That said, I wrote an article a while back about inbound marketing tools that is definitely interesting, I recommend you take a look at it.
As you can see, all of them meet using data and statistics to support claims the above characteristics.
In this sense, the point that usually worries entrepreneurs the most is price.
Given the great utility that inbound marketing represents for all types of businesses, some software aimed at smaller projects has also emerged.
They probably don’t meet all the characteristics of complete inbound marketing tools, but they can help a lot when it comes to getting started with this approach:
Spokal
It is presented as an Inbound Marketing solution for WordPress.
It offers everything from a Lead scoring content editor within your website to a lead scoring feature so you can decide whether the contact who has visited you is of commercial interest to you or phone database not, as well as a powerful and intuitive email automation function.
In fact, it is designed to apply inbound marketing at a small business level and the truth is that it has improved a lot in recent times.
This image, which is from their own website, shows the lead scoring part, telling you the total number of visits the contact has made, the duration of those visits, the date of the last visit, the date they signed up for your newsletter, and many other details.