With Black Friday just a few days away, consumers can’t hide their excitement about the deals that await them next Black Friday. This year, many brands will turn to SMS campaigns to try to outperform the competition and reach as many potential customers as possible. If you’ve never used SMS marketing messages before, you probably need some tips so you know how to choose your messages wisely.
Enjoy better conversion rates
SMS marketing is the perfect tool to reach customers this Black Friday, but have you considered whether all messages translate into sales? As with any other Nepal Phone Number List marketing channel, the answer is “no.” So, you need a plan to increase conversions. The good news is that SMS makes it relatively easy for you.
SMS marketing messages have a 15% higher click-through rate than email marketing and 48% of people prefer to receive text message marketing communications on their mobile phones.
Here are some examples of content that could help you increase your conversion rate:
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Deadlines : These are especially useful around Christmas.
Click & Collect – Allows customers to decide on their purchases more easily and flexibly, and can be managed entirely via text messages.
Direct customers to the store : Use customer location and geographic information services to send them a text message when they are near a store and send them specific offers exclusive to those stores.
Engaging content : Capture your audience’s attention with content they need to see. Consumers are eager to hear about Black Friday deals from their favorite brands, so give them clues about what to expect. Use subject lines with Black Friday text and use SMS as a multimedia messaging service by adding images, GIFs and emojis to generate more interest.
