Project Restart was the first Restart where I didn’t have any role and I was able to look at the whole event with a bit of perspective.
Those 4 words in the title are the first things that came to mind after the lectures. I guess that partly reflects the program.
I drove two hours there for Restart, two hours back, and I have to say that the way back was good because you could calmly think and sort out your thoughts. Think about it all a little.
At the same time, I used the trip back to narrate the basis of this article. I’m trying to narrate it for the second time and this time it was a little more rewarding, but it still requires editing and adding photos, etc. I already feel like it’s working better than when I last tried it two years ago.
This time, the lineup was packed with big names, even for people who aren’t from the digital marketing bubble. So much the better.
Since I know that it is beyond my power to concentrate on 12 lectures in a day and get something out of it, I sacrificed three lectures in advance and preferred to fully concentrate on the selected ones. And here is what interested and entertained me:
1. Specialization belongs to the 19th century – Karel Smutný
The title of this talk pretty much sums up what it’s going to gambling data korea be about. The individual talks often resonate with you, just when you’re experiencing something similar or have recently encountered it. I feel like extremely specialized people need to drive more because they’re less aware of the whole. As an excerpt from the talk says:
Narrowly specialized people and teams may seem efficient at first glance because they know their domain in depth. However, when viewed from a greater distance, we see that many of them do not contribute to business priorities.
2. Project mythology – Jirka Langer
A truly project-based lecture, where Jirka Langer introduced OKR using examples and the Heureka platform. OKR is a framework and tool for managing changes and tracking goals.
It consists of one objective goal and sub-KPIs, which are here referred to as Key Results.
Regular measurement and evaluation of Key Results is important. The setting itself is also important.
I believe that OKRs (at least in theory) can show a clear goal and leveraging affiliate marketing as a performance marketing strategy determine priorities. I have tried something like this in a similar setup and I see the biggest challenge in setting Key Results.
3. Processes for better projects – Pavel Minář
If someone says 6 times during a lecture that they will try to convince you that they are not a nutcase, you will not be completely convinced
In practice, I took away the most from these 30 minutes. First, what the process is.
Some activities, or rather a series of activities, repeat themselves in your life. And most importantly, a process is something that improves over time, although a lot depends on our approach. Some people create processes automatically, and some people have to help themselves a little to be consistent.
Two essential attributes of the process that are important to me:
It repeats itself.
I don’t have it fully automated.
Because the process is repeated, we can become better or more efficient at it.
This was followed by a section on checklists and their thailand data place in processes.
For example, a critical checklist should only have 5-9 items, otherwise it is dangerous.
Processes save us energy in certain situations and allow us to think about something else, and of course, they reduce the error rate.
4. Intelligence is the ability to respond to change – Martin Vasquez
While the previous lecture was about something that repeats itself, this one was about change. Martin Vasquez described change and its consequences in an entertaining way and with examples.