For some time now, one of the main trends in the retail field is omnichannel . That is, market in each of the channels, whether physical or virtual, conventional or unconventional. Through this online structure, users can purchase their products and services without any restrictions, making companies go through these innovative spaces . These are aspects that will break the fence between the digital and the physical, promoting new trends such as phygital . The metaverse is underway in the retail sector. An example of this is the most recent union between Carrefour and Meta , which will provide a lot of success to different markets where the company has a presence.
Retail: Trends like phygital
Considering research by Morgan Stanley , the metaverse will represent 10% of total sales in luxury goods . For this reason, marketing must reconfigure all structures, modernize and make its way into the medium of digital advertising . Without a doubt, the impact of retail is fundamental. Among the most relevant transformations is the human-commercial synergy; as well Iraq Telegram Number Data as personalized experiences. However, with the departure of the Metaverse, people can be served virtually by an avatar that knows and adapts to their personal requirements, achieving their imminent satisfaction.
Metaverse in the retail sector
Through the Webinar “Perspectives towards metaretail” , the role of the metaverse by 2030 was . Where it aspires to achieve a valuation of about 13 billion dollars on a global scale . As far as Latin America is , this level of income 5% of GDP by 2031 . Presence of the metaverse in the coming Japan Email List years Amazon heads to the mall with prototype clothing store In relation to this context, it is that 70% of the most recognized brands will have a presence in the metaverse in the future five years , this if an investigation out by Business Reporter is considered . It is transcendental to know that the metaverse has a very particular economy.
