Successfully creating and scaling content is tough without a defined and robust content development process. Last year, the marketing team at Ahrefs published over 150 articles and 30 videos. While achieving those numbers is challenging for a lean marketing team, they did it without compromising on quality. How? 7 Effective Steps By following a content development process. In this guide, you’ll learn what content development is, why it’s important, and how to develop a robust content development process in seven steps.
What is content development
Importance of a content development process Seven steps to a robust content development process But before diving into the steps, let’s first define what content company data development is and learn about its importance. What is content development? Content development is the combination of the different steps involved in the entire lifecycle of a content piece—right from its conception to distribution. It involves steps like audience research, brainstorming, planning, editing, and more. While you may confuse content development with content strategy, both are different. The latter focuses on the overall vision and plan for your content. However, a robust content development process is a critical part of any content strategy. I understand that creating and implementing a content development process may feel daunting.
So here are three
Main benefits of why having a content development process is a necessity for anyone serious about content marketing: Scale content faster – Knowing the exact Phone Number ES time and effort required to create different content pieces allows you to allocate resources and budget faster. Align content with business goals – 7 Effective Steps A content development process ensures each content piece is created with the overall content and business goals in mind. Increase efficiency – Having a set process minimizes the effort required at each stage in the development process. It’s simple. To create content that truly resonates with your target audience, you need to know them well. There’s no other way around it.