This way of thinking is probably why we are hearing more and more about Black Friday. But when is it considered too early to start talking about Black Friday?

Andy Mulcahy, Director of Strategy and Insights at IMRG, recommends analyzing customer data to better understand which customer groups will respond positively to early Black Friday deals.

“Every buyer has something different

he says in the webinar. «There are those who are doing their Christmas shopping now or have even been doing it for two months. “And then you have other people, like my brother, who Luxembourg Phone Number List wait until Christmas Eve.”

«Everyone shows different behaviors. So if you are able to differentiate them based on these behaviors, you will know when will be the best time to send them marketing campaigns.

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