Traditional job advertisements: expensive, passive, and often ineffective 2. Social recruiting: Be visible where your future employees really are 3. The biggest advantages of social recruiting in the skilled trades 4. But we’re not a hipster Social recruiting company… does that work for us? 5. Conclusion: If you’re still looking for employees with newspaper ads today, you’ll come up empty-handed tomorrow
1. Traditional job advertisements: expensive, passive, and often ineffective
Of course, many skilled trades businesses are familiar with the traditional approach: an ad in the daily newspaper, a few lines on the website, or a job portal entry.
But:
You only reach actively seeking employees
Traditional advertisements only appeal to those who are actively looking for a job. And in the skilled trades, social recruiting vs. honesty, that’s very few.
Most of the skilled workers you want on your team already have a job, but they may be dissatisfied, overworked, or looking for a new israel telegram data challenge. You’ll hardly reach these willing-to-change, but passive candidates through newspaper ads because they simply aren’t looking there.
2. Social Recruiting: Be visible where your future employees really are
Social recruiting means: You use social media platforms like Instagram, Facebook, or TikTok specifically to recruit new employees.
Sounds like a pipe dream? But it’s already a reality in the skilled trades. Because:
A large proportion of 18- to 34-year-olds use social media every day.
You can target ads based on region, age, and interests – without wasted coverage.
You also reach those who aren’t actively looking for a job but would be open to new opportunities.
Social Recruiting with Meta Ads for Staalfabrik Rostock
We implemented a targeted how the instagram algorithm works social recruiting campaign for Staalfabrik Rostock – including a landing page, video content, and automated applicant management with HubSpot. This enabled vacancies to be filled more quickly and efficiently.
Learn more
Successful social recruiting for Fresand GmbH
We implemented a targeted social recruiting campaign for Fresand GmbH. With creative videos and targeted social media outreach, we were able to position the company as an attractive employer and attract qualified applicants. A strong example of successful recruiting in the skilled trades sector.
Social recruiting for FMG Förderelemente
We developed a targeted social recruiting campaign for FMG Förderelemente GmbH to position the company as an attractive employer. Through precise target group analysis, appealing campaign creation, and continuous optimization, we were able to successfully reach and attract experienced specialists in the logistics sector.
3. The biggest advantages of social recruiting in the skilled trades industry
Here are the arguments that really count, especially for businesses with limited budgets and high workloads:
Faster and cheaper than traditional advertising
Instead of waiting weeks for responses and running expensive print ads, you’ll receive initial feedback within days through social contact lists recruiting – and with a significantly lower budget.
Plannable applicant numbers thanks to targeted campaigns
You determine how many applications you need and control the visibility of your ad accordingly. This way, you avoid unnecessary downtime and can better plan your staffing needs.