Steps to follow to perform a good content audit:

Organize your content: A good tip is to create an Excel spreadsheet where you identify all the information related to the content you want to audit. This report must include the following fields: Title, Keyword, Meta Description, URL, Content Type, Buyer Persona, Buyer Journey Stage, Visits, Clicks, etc.

Identify content gaps: Steps to follow to perform

Your content strategy should include objectives and key performance indicators (KPIs), even for topics you haven’t yet addressed but know are strategically necessary for your business. Identifying existing content can help you discover what topics you still need to write about. One example might be realizing you’re missing content for a specific stage of a buyer persona’s buyer journey .

1. Create a content calendar: You need to specify the content you’ll be writing in the coming months on a calendar. It should follow a clear logic, familiarize your clients and prospects with the topics you want to cover, and then delve deeper into those topics by creating more in-depth or advanced content. If you want your content plan to have a greater impact or reach, we recommend aligning it with your social media marketing plan.
2. Analyze the content: We must never forget analysis and revision. If, for example, a blog post performs well, you should continue to expand on that content and present it in other formats (ebooks, videos, etc.) to reach a wider audience.
3. Repeat: Every 3 to 6 months, we recommend repeating your established content cycle. This will allow you to update it with new information, links, and photos, identify potential errors, and discard underperforming content.

Tools for conducting a content audit in HubSpot

Given that HubSpot’s philosophy revolves around content, it won’t surprise you that it’s the best platform for this type of audit. Here’s how:

Pillar Pages and Topic Clusters: HubSpot email data makes it easy to organize your content through its Pillar Pages and Topic Clusters tools. A Pillar Page refers to the central topic you’ll cover, typically a long, comprehensive blog post or web page. A Topic Cluster refers to a group of topics, a series of posts that delve into specific areas of your chosen main topic. These tools will help you deliver the comprehensive information your audience expects.

Buyer Personas: Implement the buyer personas you’ve created in HubSpot and associate them with content that will spark their interest. If you need to create your own buyer personas, download our free template .

SEO Optimization: Steps to follow to perform

HubSpot helps you optimize the SEO of all germany business directory your content through the “Optimize” tab, which offers SEO tips and best practices, such as adding a meta description, alt text for images, internal and external links, and more.

• Campaigns: Associate everything with the corresponding campaign, so you can see the results of your content strategy on a larger scale.
• Analytics: HubSpot offers pre-built and custom reports for your most important KPIs.

Conducting a content audit is absolutely essential for any company that is using or wants to use inbound marketing to attract with the decor of your salon grow their business. Although it can be tedious, your efforts will be rewarded with better organization and search rankings, as well as more relevant and qualified leads.

If you need help conducting a content audit that will revolutionize your marketing strategy through the inbound methodology, don’t hesitate to contact us .