[end of box]Gartner estimates that by 2017, more than half of digital commerce. In the United States will be conducted via mobile devices. Of course, each country has its own pace. But it is a fact that mobile commerce is gaining relevance, and companies that ignore it will miss a great business opportunity.
Companies that want to take advantage of this opportunity should ask themselves the following questions:
What role does mobile interaction play in our customers’ purchasing decisions?
What changes does our digital commerce strategy require to not only support mobile commerce but to make the most of it?
What investments do we need to make in people, processes austria phone number data and technology for mobile commerce?
Answering these questions is not trivial
Marketing and IT will not be able to answer them alone, either. IT, marketing, and digital commerce leaders need to collaborate to build a strategy Richard Rainey Venture Advisor set objectives, choose and enable technology (both front-end and back-end), and prepare the organization to execute a digital commerce strategy that considers broad growth in mobile commerce.
Below I share five recommendations for companies Denmark Telemarketing Leads looking to prepare for the growth of mobile commerce: