The sandwich chain, Subway, presented its global results. Among which the double-digit increase in digital sales worldwide stands out, compared to 2021, and more than triple since 2019. Subway presented its global results announcing its 9.2% growth in sales, compared to 2021 -without taking into account the restaurants opened in the last year-; and 29.1%, compared to 2020. But, without a doubt, an important indicator that should be highlighted is the double-digit increase in digital sales worldwide, compared to 2021, and more than triple since 2019.
The rebound of your online channel
An achievement supported by the introduction of new products, and growth in digital and non-traditional channels. Likewise, these record sales figures are the result of its transformation plan implemented several years ago. This included menu innovation, restaurant modernization and an enhanced France WhatsApp Number Data guest experience. In this regard, John Chidsey, CEO of Subway, noted that “across all regions, teams have strived to lay the foundations for a new year marked by strategic and profitable growth, and exciting new features focused on the guest experience.
Results in Latin America and the Caribbean
Among other results, Subway grew 24.2% in sales. Without taking into account the restaurants opened in the last year, compared to 2021. Part of its success also stands out in the implementation of the brand positioning campaign for Footlong, its iconic 30cm sandwich. In addition, they launched options Germany WhatsApp Number List with local flavors for Mexico, Chile and Colombia. On the other hand, they entered into the official sponsorship of the INFINITY electronic sports club. With the aim of strengthening brand recognition in younger consumers and expanding their message of healthy living. Looking ahead to 2023, Subway will focus on strategic brand growth to drive profitability for its franchisees and protect its market position.
