Everything is getting ready for the key event of the advertising industry. The Super Bowl, which will take place this Sunday, represents a great showcase. For brands that do not spare million-dollar investments to be present in the American football sports duel. Millionaire investments for advertising in the Super Bowl According to data from AdAge, a global media brand that publishes news. Analysis and marketing data, a 30-second ad in Super Bowl LVII will cost US$7 million. This would be the highest number in the history of the National Football League (NFL) title games. Which will be played this Sunday between the Philadelphia Eagles and the Kansas City Chiefs.
Compared to last year
There is an increase of half a million dollars, according to information from Nielsen Holdings, an American information, data and market measurement company. In 2022 during Super Bowl LVI, a game where the Rams beat the Bengals, the cost per half-minute advertisement was US$6.5 million. While, in 2021, the lowest price per 30-second ad was presented in the last four years. In that year, which faced the Tampa Bay Canada WhatsApp Number Data Buccaneers and the Kansas City Chiefs, the brands paid US$5.5 million per half-minute spot. Finally, in the 2020 title game, which culminated in the Chiefs’ victory over the San Francisco 49ers, the cost exceeded that of 2021 with 5.6 million investment per 30 seconds.
Big advertisers prepare for the Super Bowl
The Super Bowl is the key event of the advertising industry, where the big brands spare no effort and large outlays for their presence. This is the case of the American brewing China WhatsApp Number List company Anheuser-Busch, which has purchased three minutes of advertising time. This marks a milestone for this edition of the sporting event, since they will be the company with the largest investment in this Sunday’s match. In this regard, Benoit Garbe, marketing director of Anheuser-Busch, said in a statement. “Anheuser-Busch has a long history of delivering great performances to fans during the Super Bowl and this year will be no exception.
