While organic social media content primarily ensures trust and brand loyalty, social recruiting goes one step further: Here you can reach The biggest advantages exactly the people you are looking for through paid ads.
This form of recruiting works particularly well in the skilled trades because it allows you to reach apprentices who aren’t actively looking for a job. Instead of relying on job portals, your ad appears directly in your target audience’s everyday lives, in their Instagram feed.
What’s special about this is that you can precisely control who sees your ad , for example, young people in your area, with specific interests or educational backgrounds. With short, engaging job videos featuring trainees themselves, you can often reach more people than with any traditional job ad. A clear approach, an easy application process, and a genuine insight into the company are important.
With landing pages that directly match the ad, you can meet interested parties where they are – and make the next step as easy as possible for them.
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