Creating content offers such as eBooks, white papers, or checklists takes a lot of time and effort. You’ve written the text, designed an appealing layout, and created a suitable landing page and thank-you page. Is your offer still generating too few leads? These could be the reasons We’d like to show you 5 reasons why your conversion rate is too low and what you can do about it.
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Your landing page is not optimized
On a landing page, you make your website visitors a free offer and ask for guatemala phone number library some personal information in return. Your landing page should therefore reflect the value of the offer. For example, list 4-5 advantages that your visitor can benefit from if they download your offer and outline the scope and some key topics. The question “What do I get out of the offer?” must be clearly answered. These could be the reasons If you have a lot of visitors to your landing page, but only a few of them convert (i.e. fill out the form), you should definitely revise your landing page . Also conduct A/B tests to find out which (technical) language works best for a specific buyer persona (target customer).
You did n’t consider your buyer persona
Before you begin developing an offer, you should ask yourself a few strategic be specific about each kpi questions: “Who is my offer intended for? What is my persona interested in, what are their pain points?
The more thoroughly you develop and get to know your ideal customers, the easier it will be to tailor the content to the needs and wishes of your personas. Simply put yourself in the shoes of an ideal customer.
These could be the reasons A look at the buyer’s journey can be very helpful: Do they want to learn more about your company and your products? Then you should raise awareness of your brand, products, and services.
Do they already have a concrete purchase intention but still need to be guided in the christmas island businesses directory right direction? Then you should offer them a case study through which they can learn about a successful customer project. The more concrete and precise your buyer personas are defined, the better the content can be tailored to them.
You don’t worry about SEO
Hardly anyone clicks around your website until they find exactly what they’re looking for! That’s why it’s important that your offer includes relevant keywords in the title, on the landing page, and in the URL. If someone who doesn’t know your company searches on Google, your offer will appear in the search results—assuming you’ve considered SEO optimization .