An internal TikTok document caHeating Playbook” reviewrbes explains that the For You feed is pu achieve a certain number of video views. Still according to this document, “The total views of popular videos account for 10% of the daily views.” A large portion of the total video views, about 1-2%, has a large impact on the overall core metrics.” This means that for every 100 videos each user watches, 1 or 2 videos will be manually selethe heat button. The tricky part is you can’t tell which ones.

What’s the main problem behind the “heat” button? With the exposure of this news

In light of this, and the fact that TikTok itself has confirenticity no wonder people (including brands, creators, and influencers) are starting to question TikTok’s impartiality, and the whole “algorithm-constructd VP Facility Managers Email Lists personalinarrative has been lost gai strength. Unfortunately, according to Forbes’ investigation, these suspicions are not unfod. that some employees improperly uthe heating function for personal gain. For example, adding their personal account or the account of someone they know. Additionally, these sources claim that the company itself uses the heatttons for its own benefit, boosting its brand and profile in seeking partnerships.

Face with all this, TikTok and BytDance try to defend themselves

Guard, claiming that only a few people have access to this button and that its use is only to bring more diversity to the platform. But for now, the whole story remains a “she said, he said” situation. Perhaps we will be able to conduct further investigation and clarification in the near future. Personally speaking fromly can see some chance with this controversial button. After all, it is undeniable that diversity in the digital environment requires allies to have the bile iles all the Algeria Phone Number List charadevivisibility and influence they deserve, but we still need more information and transparency to understand whether this is in fact the only purpose behind this feature.