In recent years, we have asked Marketers in the ICT sector where their priorities lie in terms of hours and budget. Digital lead nurturing appears to be on the rise. Understandably, because leads are simply not ready to buy from the first contact. To turn a lead into a customer, about 5 to 10 Business Radio contact moments are needed. Lead nurturing, nurturing your potential customer, is therefore of great importance and a next step in the maturity of the modern lead generation process.
Don’t view digital lead nurturing as a linear process, but as a circle
In most organizations, Marketing generates leads that are transferred to Sales at some point. However, most leads are not ready to buy at the time of transfer. Digital lead uruguay phone number library nurturing is therefore not a linear process, but rather a circle. It is an interplay between Marketing and Sales. You must continue to send content, (e-)mailings, event invitations, etc. to keep leads warm. The role of Marketing should therefore not stop after transfer.
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Sales employee turnover Business Radio
Do you have low turnover and does an Inside Sales stay in this position long enough on average?
In our daily practice, we see with customers and ourselves that inside sales employees are often young and ambitious and want to grow. But high staff turnover is not only expensive, it also affects your sales performance. After all, when an Inside Sales leaves, knowledge is lost. And the you don’t study your competitors’ moves and strategies game of recruiting, onboarding and training starts all over again. With all the risks that entails. After all, it takes a while before a new employee is found, trained and productive.
Do you have hardly any ‘bad hires’? Business Radio
It can happen to the best of us: your new sales talent turns out to be a mismatch with the organization and/or the team.
Such a ‘bad hire’ quickly leads to high costs. Add up the costs of recruitment, HR, onboarding, training and salary and you are quickly at €30,000-€40,000 for the bosnia and herzegovina leads first four months. In addition, there are indirect costs such as missed opportunities and unrealized turnover. A bad hire can also affect team spirit, customer satisfaction and even your reputation. It is therefore important that you weigh the total costs of hiring versus hiring against each other in your selection process.