The numbers on Twitter remain in the red. Added to the wave of layoffs is the drop in advertising investment by 70%, unpaid office rents. Among others. dive flight Since Elon Musk took control of Twitter a few months ago. The company began a tailspin from which it has not been able to recover. First there were staff layoffs and now the drop in advertising investment to 70% last December, according to a study by the analysis firm Standard Media Index (SMI). The reason why companies have withdrawn their advertising from the platform would be the tycoon’s management regarding content moderation.
Begin to allow political ads
A fact that would have scared away 14 of the 30 main advertisers on this social network. Aaccording to information from Reuters. Against this background, in recent weeks, Musk has made efforts in order to regain the trust of advertising firms and increase income. For example, the application will begin to allow political ads, content prohibited in the blue bird company Mexico Telegram Number Data since 2019, when it was under the direction of its co-founder Jack Dorsey. It should be noted that the enormous drop in advertising, which represents practically 90% of Twitter’s business, has helped the platform’s revenue fall by a total of 35% during the last quarter of last year.
Twitter will have a new subscription
To weather the crisis, the blue bird company is strongly promoting its Twitter Blue subscription service. The app’s premium features are available for a payment of 11 euros per month Thailand Email List in the United States, Canada, Australia, New Zealand and the United Kingdom. The tool was previously available on iOS and in the computer version, where it costs eight euros. Among Musk’s plans are the launch of a new subscription, which will allow users to browse without seeing ads. The price it will have or when it will be available has not yet been shared. Another indicator of the numbers in the red for Twitter is that recently, the social network has received several lawsuits after weeks without paying the rent for the offices it has throughout the world.
