One of the first analyzes to be carri out when deciding to position yourself in a market is that relating to the competition. Understanding what the competitive levers of one brand are compar to another helps us build what can be our competitive advantage in the market segment we are trying to enter. To find out exactly where your brand stands within your industry. It’s essential to monitor mentions in print. Online platforms and social networks. Including instagram. Tiktok & douyin. Wechat. Weibo . So you can compare yours. Performance with those of competitors. In this way you will collect information on keywords. Adjectives associat with you. As well as on the perception of your brand and competing brands.
Measure the impact of brand activities
The number of placements obtain in a given period of time. And many other metrics that will help you better study your business database positioning within the competitive landscape. Check out discover . Launchmetrics’ solution that lets you monitor your brand’s mentions in print. Online and social mia. Measure the impact of brand activities in addition to pr monitoring. It is also crucial to carry out internal analyzes to understand which activities can generate greater value for your brand and. Consequently. A higher roi. Monitoring your brand’s efficiency metrics will allow you to understand how your investments perform over time and whether the brand positioning strategy you are pursuing is correct. O
Plan a data-driven strategy to optimize brand value
r whether there are adjustments to make. Furthermore. Since your brand positioning strategy will involve the use of different voices. It will be essential to analyze the impact of each and identify the best performers and supporters of your brand compar to those of the competition. With insights by launchmetrics you can do all this through the use of a single platform. In this video we explain how launchmetrics insights works: plan a data-driven strategy to optimize brand value once you have studi the reference market. The competition and the activities capable of Phone Number ES generating greater value for your brand. The time finally comes to focus on the brand positioning strategy.