What is important to understand is that we have two different tools , they work at different stages of the funnel and they ne to be us thoughtfully in the strategy.
How to make organics grow in Zen?
When there is no advertising mobile phone number data updated 2025 promotion, you have to work on the quality of the content. Analyze what your target audience likes, write on similar topics. Do not forget about the ne for photographs and the importance of design. It is much more difficult to read a continuous text than logically divid into semantic parts.
Don’t ignore video content. Look at the numbers that Zen show for 2022:
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Don’t forget about the channel design. Zen has the ability to create selections from channel materials, which will also allow your readers to find the content they ne faster and easier.
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For what purposes is it logical to use Promo Pages?
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Displaying brand articles deric moilliet vice president, strategic accounts in YAN allows you to attract the attention of a user who has not yet plann to buy anything.
Through a fascinating story you can:
work through potential objections;
to create loyalty to the product and brand;
guide the reader through the upper stages to become interest in the product/service.
Promo. Pages are closer to native advertising (articles on thematic resources, special projects with the mia) in format and goals than to contextual advertising.
Only much more profitable and effective than classic native placements in the mia. And here’s why:
Availability of AB tests of titles and covers. The algorithm selects the most effective combination of “cover + title”.
Payment for finishing readings
Finishing readings are count when a user has scroll to the end of an article and spent more than 30 seconds on it. Reaching clean email those who haven’t finish reading is free.
S2S. Seamless transition to the site for those who read to the end. Logical continuation of communication with the user already on your site.
Of course, you can launch advertising campaigns yourself, or you can seek help from certifi agencies. Our contact persons at Promo.Pages are always in touch and ready to help solve clients’ problems.
PR, advertising and propaganda
Advertising PR is often confus with advertising. The difference is that advertising integration is always paid and almost always speaks exclusively about the advantages. This is selling content. And a PR campaign rather informs, its goal is often not to increase sales, but to increase recognition and form an image. Sometimes it is also us to correct a reputation. Another similar term is propaganda, but it, unlike PR, is almost always unethical and is built on concealing part of the information, and sometimes on outright untruth.