We start measuring with a basic concept: organic traffic not only helps conversions that end up directly in it, but it also helps in assisting conversions that are later completed by other marketing channels Social Media, PPC, Email Marketing, etc.
Therefore, it is logical and normal to think that to measure the quality of SEO traffic, we should start with the multi-channel attribution model.
What are the steps to follow?
⇨ 1st We log in to Google Analytic s kuwait email list and click on the section Conversions » Multi-channel funnel » Overview.
⇨ 2º We establish a period for the inbound marketing report, and we compare it with the previous period, always taking into account the actions that we have carried out and on what dates they were, both executed and distributed, and in what channels.
⇨ 3º The third step takes us to consider the value changes in assisted conversions from last click or direct conversions from organic search in the last month or period that we have selected.
From this report we can draw how do they arise and why are they so important in marketing? conclusions and observe how assisted conversion value and last click conversion value behave.
If there is a drop in the numbers, it means that the quality of organic traffic has decreased and that fewer and fewer users are converting through SEO as a sales channel.
Quality can decline in two ways, so each must be understood
separately, as each can lead to a new inbound marketing approach to strategy:
Understanding these last channels as reference, direct, PPC, etc.
This often results in a phone database progressive decrease
in assisted conversion value in organic search.
Second, organic search alone is completing
fewer high-value direct conversions, leading
to a decline in last clicks.
Don’t worry if it sounds strange and
complex, it’s just a matter of getting the hang of it.