Dates like Black Friday, Cyber Monday, Christmas and New Year’s are some of the most important times on retailers’ calendars. Black Friday and Cyber Monday, in particular, are two dates when many retailers often experience the biggest increases in their sales. In fact, during this period in 2022, global sales reached an all-time high of $9 billion.
Considering the current price gouging crisi
Preparations for Black Friday 2023 are getting closer and closer
You may have noticed that Black Friday news comes sooner and earlier each year, from marketing promotions and rumors about upcoming sales to Black Friday articles and webinars.
But it turns out that consumers also often prepare for this peak season in advance. According to a global survey we conducted with more than 4,000 consumers, 93% want to know in advance about Macedonia Phone Number List news related to Black Friday. Of this 93%, 53% demand information about Black Friday up to fifteen days before and 28% up to a month before.
And since the Christmas holidays
just around the corner, many consumers take advantage of Black Friday to do their “Christmas shopping.” This is consistent with the results of our global survey, which found that 77% of consumers limit their purchases Switzerland Phone Number List until a month before Black Friday so they can then splurge on sales.
