This presents a great opportunity for your company as the expertise of the content producer can be used not only for writing but also for improving the overall and coming up with new ideas. By leveraging artificial intelligence, content creators’ expertise can be used more to improve the overall process and come up with new ideas. Learn About Our Content Marketing Services Brand Awareness and Tone Are Content Creators’ Aces An important component of quality content is a consistent tone so that the company’s voice is always the same. You can specify the style in which the AI wishes to generate the text, such as “funny”. For example, MailChimp has a “fun” tone and Varusteleka has a “fun” tone, but they still sound completely different. As such, style guides for artificial intelligence don’t always follow the same lines. A consistent and unified tone plays an important role in the eyes of consumers when they are making a purchasing decision. Therefore, with the help of artificial intelligence
The text should always be modified to suit
Match the tone of your company. , content experts have more time to focus on branding and tone of voice. Advantages and Disadvantages of Artificial Intelligence in Content Production Artificial intelligence for text generation leverages the work of content creators by aiding and accelerating the writing process at different stages. Used correctly, it can be of great help. Here are some examers are using artificial intelligence in content production. Artificial intelligence can help content producers: To overcome the so-called starting from a blank slate Mapping topics at the title level Selecting appropriate search terms Creating a raw version to be enriched Producing longer content faster. While AI can play to content creators’ strengths in the above tasks, it’s not a perfect helper. At least for now, artificial intelligence still has weaknesses, and here are some examples of them. Weaknesses of Artificial Intelligence: Cannot speak Finnish fluently Does not understand the buyer persona of the company Does not know how to search for information on the Internet Cannot express a position or “think”. For these reasons, artificial intelligence does not
Can’t completely replace content marketing experts’ knowledge of content
production contribution. Not now and probably never. Summary: Artificial Intelligence transforms the content production process, increasing the need for content expertise As we have experienced, artificial intelligence that generates text will revolutionize the content creation process, but it will not eliminate the need for excellent content marketing experts. Vice versa; artificial intelligence will make ccontent produced contains factors that are distinctive about the company, factors that arouse the desire of the target group to buy, and Success Factors Look at and develop content strategically ensuring the content produced is consistent with the company’s brand and tone, and aligned with the company’s buyer personas. In short, text generation AI can provide great additional help at different stages of the content creation process, but there are also many tasks for which it is not suitable. Instead, artificial intelligence combined with good content marketing experts will help you ensure your company’s future success with content marketing as well.
