Most email marketing and CRM (customer relationship management) tools provide you with some of the most powerful segmentation features Which may lead to them unsubscribing. based on both subscribers’ subsequent interactions with your content and customer data.
3. Mobile Optimization
Mobile devices account for up to 61 percent of all email open rates. Hence, the importance of optimizing your emails for mobile cannot benin phone number data be denie. Otherwise, in addition to being frustrated by the lack of mobile optimization, recipients may have a negative impression of your brand, from your subscriber list. Additionally, it has been observe that revenue per email is four times higher on mobile devices than on desktop computers. Moreover, it has been observe that around 55 percent of smartphone users have made at least one purchase through a mobile-optimize email.
If you want your emails
To be mobile-friendly, you the pain threshold plays an should use one of the mobile-optimize templates offered by your email service provider. To ensure that your pre-header and subject line are not cut off when viewed on a mobile device, keep them short. However, you should ensure that your CTA (call to action) button is not only noticeable and easy to click but also large enough to be easily notice.
4. Split Testing
The only way to find out what exactly works for your target audience, as well as your business, is to test all the main elements of the email until you achieve a result that works. Although the subject line is one of the most common reasons for low conversion or open rates, it is not the only reason. In addition to this, testing CTAs, personalization, plain material data text vs. HTML, sender name, message, design, landing page, and email length, etc. can be a wise decision.
Luckily, most email service providers offer a handy A/B testing feature. In most cases, you will only have to test one change at a time to get a clear picture of the potential impact of each element.
5. Automated Sequences
Automated workflows can play a key role in sending personalized marketing emails based on each subscriber’s interaction with the brand. Unlike traditional emails, personalized email content like this not only offers 95 percent higher open rates, but also provides you with a click-through rate (CTR) that is twice as high as the average. In addition to this, trigger-based email campaigns can result in you earning eighteen (18) times more revenue and four times more income.
There are different types of actions or triggers that you can choose to automate your email campaigns. Some of the most commonly used triggers include order confirmation emails, abandoned cart emails, welcome emails, thank you emails, and transactional emails, etc.