Before you begin developing an offer, you should ask yourself a few strategic questions: “Who is my offer intended for? What is my persona interested in, what are their pain points?
The more thoroughly you develop and get to know your ideal your buyer persona customers, the easier it will be to tailor the content to the needs and wishes of your personas. Simply put yourself in the shoes of an ideal customer.
A look at the buyer’s journey can be very helpful: Do they want to learn more about your company and your products? Then you should raise awareness of your brand, products, and services.
Do they already have a concrete purchase intention but still need to be guided in the right direction? Then you should offer them a case study through which they can learn about a successful customer project. The more concrete and precise your buyer personas are defined, the better the content can be tailored to them.
You don’t worry about SEO
Hardly anyone clicks around your website until they find exactly what honduras phone number library they’re looking for! That’s why it’s important that your offer includes relevant keywords in the title, on the landing page, and in the URL. If someone who doesn’t know your company your buyer persona searches on Google, your offer will appear in the search results—assuming you’ve considered SEO optimization .
They don’t care about lead nurturing
Once your prospect (potential customer) has downloaded and studied the offer, your click-through rate (ctr) work is by no means done. A prospect will rarely be ready to buy after the first offer – you must first guide them through the individual stages of the buyer’s journey . This is where lead nurturing comes into play: Develop effective workflows for visitors who have downloaded your offer but aren’t yet ready to buy. Once your leads are sales-ready, you should ensure your sales team contacts them the same day. Any delay could mean a lost customer.
You have not advertised the offer sufficiently
Visitors don’t stumble upon your offer by chance—they need to be actively made aware christmas island businesses directory of it . Typically, you’ll probably send an email as an “advertisement” for your content offer, publish posts on social media, and place CTAs (calls to action) on relevant web your buyer persona pages to promote your offer. Also, remember to replace the CTAs in older blog posts and include relevant links in all blog posts that contain content related to your offer. And here’s another tip from us: Add social sharing buttons at the end of the offer so that the offer can be easily shared with other interested parties.