This is a task that falls to analysts and planners, we call them “business architects.” They are in charge of generating the commands within the different tools, platforms or programs previously contracted. They must also give voice to the results obtained, providing an interpretation that enhances the results of your […]
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The era of Big Data and artificial intelligence has only just begun and offers us a world of possibilities yet to be explored. Train in Big Data Currently, companies are looking for professionals who have previous experience in areas such as data management, advanced analytics or artificial intelligence. People who […]
The first step will be to train everyone about that Buyer Persona. Explain to them what it is, how the data was obtained and how to take advantage of it. From that moment on, this representation must be an important part during any activity carried out in the company. No […]
Digital marketing is constantly evolving, so by allowing your company to draw on a group of experts, they will always be exploring new trends and options that emerge. In this way, the service you offer to your clients will always be to the new needs that arise in an attractive […]
Open a Gmail account. Check the availability of your business listing. Typically, this does not exist until you create it, but in other cases Google generates it automatically. Whatever the case, claim your token through the “Are you the owner of this company?” field. Verify your new profile by entering […]
Social and demographic traits: Here aspects such as age, marital status or cultural elements of that group of people come into consideration. This information is useful to provide the product with certain characteristics that are attractive to specific niches. Personality: This is one of the most important pieces of information […]
The same thing happens with audiences who, due to their purchasing power, cannot access your products or services due to their price. Or those who require a very large logistical effort when putting the product in your hands. Generally, the Buyer Persona is associated with another concept of interest: “Target […]
Types of Buyer Persona Up to this point you already know what a Buyer Persona is and what its importance is within a commercial company. So the time has come to go a little further by presenting some variants of this concept: Audience Persona: It is an adaptation that adapts […]
Nowadays there are many tools to collect the data necessary to complete. The buyer persona: such as web contact forms or structur online interviews. After analyzing this entire database, it will be why is it important to. Create a buyer persona?. Enough to detect the coincident points to answer. The […]
Many companies invest large amounts of money in developing marketing campaigns to advertise top-notch quality products. And yet they fail because their business approach is not adequate! Do you know what this is due to? They ignore the concept about which we will talk on this occasion: The buyer persona. […]
When it comes to web positioning, the smartest decision you can make is to ally yourself with whoever assigns the authority of each URL. Nothing more and nothing less than Google through its “My Business” tool. Without a doubt a great opportunity to enhance your SEO positioning. How does Google […]
Browsing the web, giving a like on Facebook, sending a video, making a banking transaction… today the capacity to generate data is such that a smartphone has more processing capacity than NASA when humans landed on the moon. And this only with respect to user. On the other hand, the […]